Michael Scarpiello, M.S. HCI
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My 2020 UX Reading List
Just Enough Research
by
Erika Hall
In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience
into a brief cookbook of research methods. Learn how to discover your competitive
advantages, spot your own blind spots and biases, understand and harness your
findings, and why you should never, ever hold a focus group.
Why We Fail: Learning from Experience Design
Failures
by
Victor Lombardi
Just as pilots and doctors improve by studying crash reports and postmortems,
experience designers can improve by learning how customer experience failures
cause products to fail in the marketplace. Rather than proselytizing a particular
approach to design, Why We Fail holistically explores what teams actually built, why
the products failed, and how we can learn from the past to avoid failure ourselves.
Sprint: How to Solve Big Problems and Test New Ideas in Just
Five Days
by Jake Knapp, John Zeratsky, and Braden Kowitz
From three partners at Google Ventures, a unique five-day process for solving tough
problems, proven at more than a hundred companies.Entrepreneurs and leaders
face big questions every day: What’s the most important place to focus your effort,
and how do you start? What will your idea look like in real life? How many meetings
and discussions does it take before you can be sure you have the right solution?
Ruined by Design: How Designers Destroyed the World, and
What We Can Do to Fix It
by Mike Montiero
The world is working exactly as designed. And it’s not working very well. Which
means we need to do a better job of designing it. Design is a craft with an amazing
amount of power. The power to choose. The power to influence. As designers, we
need to see ourselves as gatekeepers of what we are bringing into the world, and
what we choose not to bring into the world. Design is a craft with responsibility. The
responsibility to help create a better world for all.
Mapping Experiences: A Complete Guide to Creating Value
through Journeys, Blueprints, and Diagrams
by Jim Kalbach
Customers who have inconsistent, broken experiences with products and services
are understandably frustrated. But it’s worse when people inside these companies
can’t pinpoint the problem because they’re too focused on business processes. This
practical book shows your company how to use alignment diagrams to turn
valuable customer observations into actionable insight. With this unique tool, you
can visually map your existing customer experience and envision future solutions.
About
Work History
Case Studies
Writing
2020 Reading List
Contact